May 1, 2018


I would like to share two exciting pieces of news with you regarding the MyBudgetCoach online financial coaching platform and me.


We Are About Financial Health!

I am proud to announce that I have formed a new financial health technology company aptly named About Financial Health. The new company has acquired the MyBudgetCoachⓇ service, an online financial coaching service that has been proven to improve the financial health of low- and moderate-income families and individuals. As creator and chief architect of the MyBudgetCoach service, this acquisition is particularly meaningful to me since it gives me the opportunity to continue to develop the service to its fullest potential.


About Financial Health will also develop new online services that aim to improve the financial health of low- and moderate-income consumers. These new services will address several of the financial health field’s well-established shortcomings: low client engagement, high cost of service, and a general absence of shared standards.


Guiding About Financial Health’s work is the core belief that the financial health of low- and moderate-income families and individuals can successfully and affordably be improved through the use of common-sense technology applied in a practical manner that integrates and supports high-quality human interactions. Our initial goal is for low- and moderate-income consumers to have access to a well-trained financial coach, aided by intuitive technology, at a cost that their bank, city or state financial empowerment agency or neighborhood nonprofit organization can easily afford.



MyBudgetCoach Flexible Sessions Update

About Financial Health is also proud to announce the release of the newest version of the MyBudgetCoach online service. This update, one of the most significant upgrades of the service to date, brings increased flexibility to the platform’s content delivery system. The addition of the new “Flexible Sessions Mode” feature allows financial coaches using MyBudgetCoach to deliver content that meets the immediate needs of their clients while still addressing longer-term skills and knowledge building that improves financial capability.


By significantly improving the overall user experience for clients and coaches, it is expected that this upgrade will result in increased client engagement over a longer period of time. As research has shown, extending the weeks or months a client works with a coach greatly improves that client’s chances for better outcomes.


We look forward to working with you as we continue to create client-centered financial health technology that fosters deeper, more effective human connections.


About the MyBudgetCoach Online Service

The MyBudgetCoach online financial coaching service combines a flexible content delivery system that introduces and reinforces foundational financial concepts with a suite of intuitive personal financial management tools. The service has been proven to improve the financial health of low- and moderate-income families and individuals working with a coach remotely or in-person. More information can be found at


Through the service’s successful licensing program, many organizations across the United States and South Africa use the MyBudgetCoach platform to enhance their financial coaching program outcomes.


For more information about MyBudgetCoach, please contact Peter Rubenstein at 215-234-3951 or

About Financial Health

Proudly located in


(215) 234-3951

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